Approach What makes us different
Connect to the World of Red Bull
  • 900 + World Class Athletes
  • 200+ Disciplines
  • 90+ Teams
  • 90 Countries
  • 900 + World Class Athletes
  • 200+ Disciplines
  • 90+ Teams
  • 90 Countries
  • 900 + World Class Athletes
  • 200+ Disciplines
  • 90+ Teams
  • 90 Countries
  • 900 + World Class Athletes
  • 200+ Disciplines
  • 90+ Teams
  • 90 Countries
Our Vision & Story
EMPOWER ATHLETES TO ACHIEVE GREATNESS.The Red Bull Athlete Performance Center (APC) is an athlete accelerator where we enable world-class athletes to become truly outstanding performers. We use advanced technology, analytics and insights from hundreds of different sports to recognize an athlete´s individual potential. The APC was established in 2019 and has since supported thousands of athlete visits. With a creative, long-term program of physical, mental and social development we help these special individuals unfold new levels of performance.
  • 75+
    Dedicated performance experts
  • 15+
    Nationalities
  • 10
    Years of experience
  • 1
    Comprehensive Approach
Our code
  • CollaborationCollaboration fuels progress in high-performance sport. By working together across disciplines, we unlock new insights and push boundaries. With a truly collaborative mindset, we amplify impact and help our athletes reach new heights.
  • IntegrityIntegrity means holding ourselves and others to the highest standards, on and off the field. In the high-performance sports world, it builds trust, drives accountability, and ensures every achievement is earned the right way.
  • CuriosityA curious mindset enhances learning and adaptability, crucial for staying ahead in the high-performance sports world. With curiosity, we find new ways to make our athletes fly higher and faster.
  • PassionPassion drives purpose and perseverance in high-performance sport. It fuels the relentless effort behind every goal, every training session, every breakthrough. With passion, we bring energy and heart to everything we do, for our athletes and each other.
We support all Red Bull teams and 900+ athletes.Individual. Team. Center. Field. We tailor support where it makes the biggest impact.
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